Showing posts with label Title Sequences. Show all posts
Showing posts with label Title Sequences. Show all posts

Wednesday, 1 February 2017

Genre Analysis Drama/Sport

Goal II

In the title sequence for the film goal, star power is used heavily throughout the title sequence. This is because the film is a football film and it wants to use football's biggest stars at the time to attract an audience to watch the film. Well known footballers were used in the title sequence such as Ronaldinho, Lionel Messi, Roberto Carlos and David Beckham, as pictured below. Including these galaticos in the title sequence would automatically attract football fans to watch the film, as it did with myself.

                                                                                                                                                                                                                                                                                                     

Furthermore, in this title sequence archive footage is used from a game that occurred between Barcelona and Real Madrid in which it finished 3-0 to Barcelona. This is quite conventional for a film with the sub-genre of sport to include archive footage in the title sequence because it is a effective method of giving background knowledge of the protagonist/other characters and it is also an effective way of setting up the narrative, which is known as a prologue.



In addition, an orchestral soundtrack was used in this title sequence and this is unconventional for a film with a sub-genre of sport. This is because when a footage of a football game is being shown then you can usually hear the crowd or the players talking. This soundtrack is contrapuntal because the orchestral music does not fit in with the footage shown. However, an orchestral soundtrack could have been used because it is typically a European style of music and the setting of the title sequence was Spain and the majority of the film is also set in Spain.

Wednesday, 25 January 2017

General Research into Title Sequences

Title Sequences
Titles and opening sequence of a new fiction film to last a maximum of 2 minutes.

Foundation Portfolio - 120 marks
  • Research and Planning - 40 marks
  • Construction - 60 marks
  • Evaluation - 20 marks
General research into title sequences

The Incredible Hulk - Thriller/Action (2008) Prologue
  • Newspapers
  • Pins, photos, classified evidence (props)
  • Point of view from the protagonist (The Hulk)
  • X-Rays
  • Live action scenes telling the audience the narrative
  • Setting up motifs
  • Romantic subplot - flashbacks
  • Intense parallel soundtrack - non-diegetic

Love Actually's title sequence is unconventional because it does not introduce ay characters or the narrative, but it is showing archive footage and this sets up the universal theme of the film.

David Fincher's "Seven" (1995) Title sequence - Kyle Cooper
  • Close-up of the antagonist
  • Parallel soundtrack
  • Same font used throughout the title sequence- small writing - handwritten typography -part of the narrative
  • Flashing - out of focus  
  • Pictures
  • Abstract and raw look and effect
  • Insight into the character (the antagonist)

                                                     
This title sequence stands out from most other title sequences produced due to the typography that is used. It is not big and bold and in the centre of the screen but it is small and on the side of the screen. This is very unconventional for big films because they usually have the protagonist's name in the centre of the screen to emphasise star power. An effect is also added where they flicker, this could possibly be to emphasise the names. Furthermore, the antagonist features throughout the title sequence and in this the audience gets some knowledge of how his character is.


In addition, the audience also gets some knowledge on the antagonist due to the things he is doing and using to create his "portfolio" of the one person he is obsessed about. He was using sharp objects and sharpening with his fingers, this shows the extent the antagonist is willing to go to in order to maintain his agenda. Images in the title sequence of him cutting film, writing and drawing a person's face was also shown. This tells the audience that the antagonist is after someone and that all of the things he is doing in the title sequence is about that one person.

To Kill a Mockingbird (1962)
  • Filming the revealing of the title - drawn with crayon - indicates young character
  • Close-up
  • Grabbing on a dolly
  • Moving slowly past props
  • In and out of focus
Dr Strange Love (1964)
  • Handwritten - big and bold - fills the entirety of the screen
  • Two images blending in with each other - dissolve
Vertigo (1958)
  • Extreme close-up
  • Parallel soundtrack
  • Moving text
American Psycho (2000)
  • Visual at the beginning and then establishes some of the characters and some of the narrative

Monday, 23 January 2017

Kyle Cooper

Kyle Cooper

Kyle Cooper studied interior architecture at the University of Massachusetts and he then went on to study graphic design at Yale University. In 1988, he received his Master in Fine Arts. He has directed and produced over 150 title and VFX sequences. One of those being the title sequence for Se7en, which could be proclaimed as one of his most famous pieces of work. Other title sequences he produced was; The Spider-Man Trilogy, The Walking Dead and American Horror Story.  The great success and positive feedback on the Superman and Spider-Man title sequences grabbed Marvel's attention and this resulted him directing and producing the title sequences for other superhero films such as The Incredible Hulk and Iron Man. Cooper has also had great successes with television such as producing and directing the title sequences for Sherlock Holmes and Vegas, Elementary. Typically, his title sequences are very dark coloured, fast paced, manic and mysterious.

In this two part interview Kyle Cooper is talking about title design.

Tuesday, 10 January 2017

Title Sequence Analysis

The Incredible Hulk


Firstly, the title sequence for the film 'The Incredible Hulk' is 2:39 long and in this title sequence it sets up the narrative for the remainder of the film, this is known as a prologue. The first images shown in the title sequence are of X-Rays of Edward Norton's character, which is the Incredible Hulk. These images and images that follow after these show the transformation of the character as he turns into the Incredible Hulk. This gives the audience some background knowledge of the protagonist and this information helps the audience understand what has gone on and leads up to the narrative.




In addition, the title sequence also gives the audience some information on the romantic subplot, which may feature later on in the film. The romantic subplot is evident due to the protagonist shown to wink at the doctor, his partner' before he undergoes the treatment and after images of the doctor on the floor bleeding with the Incredible Hulk reaching his arm out towards her, suggesting that he regrets what he has done to her and it signifies that despite him turning into the Hulk his feelings remain for her. Further images of Edward Norton's character visiting his partner in hospital are shown.



Furthermore, an indication of one of the genre's of the film is shown by the filming of newspapers, which are showing the incident that happened at the campus. The multiple newspaper headlines and the images of the scene shown indicates that the has the genre of thriller, as well as crime. The camera is zoomed in on certain words and the camera pans quickly. In addition, another effect that is used is camera keeps on jittering, which creates a mysterious effect.



Finally, every word in the credits are coloured in green, as well as the word 'Hulk' in the title. This was done because the colour of the Incredible Hulk is green and this was done in other action and adventure superhero films with the colour of the title being relevant to the colour of the superhero, such as the Green Lantern and Batman. This suggests that is it a conventional feature of title sequences of superhero films.



Love Actually

Love Actually's title sequence is unconventional because it does not introduce any characters or the narrative, but it is showing archive footage and this sets up the universal theme of the film. Typically in title sequences, they give the audience an indea about the narrative of the film or some insight on a character and their story. 



David Fincher's "Se7en" (1995) Title sequence - Kyle Cooper
                                                 


This title sequence stands out from most other title sequences produced due to the typography that is used. It is not big and bold and in the centre of the screen but it is small and on the side of the screen. This is very unconventional for big films because they usually have the protagonist's name in the centre of the screen to emphasise star power. An effect is also added where they flicker, this could possibly be to emphasise the names. Furthermore, the antagonist features throughout the title sequence and in this the audience gets some knowledge of how his character is.






In addition, the audience also gets some knowledge on the antagonist due to the things he is doing and using to create his "portfolio" of the one person he is obsessed about. He was using sharp objects and sharpening with his fingers, this shows the extent the antagonist is willing to go to in order to maintain his agenda. Images in the title sequence of him cutting film, writing and drawing a person's face was also shown. This tells the audience that the antagonist is after someone and that all of the things he is doing in the title sequence is about that one person.


Catch Me if You Can (2002)

In this title sequence the design of it has been heavily influenced by Saul Bass and I can tell this by the design and shape of the characters in the title sequence and the use of colours. Furthermore, from the title sequence I gathered that the director of the film was Steven Spielberg and this suggests to me that the film has a very high production value and this is because typically Spielberg's films have a high production value and this is because he is a very famous director. The title sequence showed a man being chased by another, who seemed like a policeman/detective, through different locations. Locations such as an airport, hospital, a basement and on the motorway were shown and this gave away the whole narrative, which is very unconventional. Usually, the title sequence gives some background knowledge on a character or a bit of narrative and this is to set the story up but in this instance the whole narrative was told within the title sequence. In addition, the use of typography was very good and effective in this title sequence because it moved and interacted with the visuals. For example, when the title of the film was shown an airplane went past and the word 'me' moved along with it. This is very effective because it helps the typography stand out and allows to audience to notice it.